How to Optimize Your Hotel Website For Direct Bookings
One of the easiest ways to book a hotel room is online. The benefits of using this method are that you can use online security and financial information to make a reservation. Online hotel booking also allows you to compare prices from various hotels. You will have the opportunity to choose the one that suits your budget and your requirements best. If you are unsure about the hotel's rate or availability, you can use a travel agent. There are many online travel agents to choose from, which can help you make the best decision when looking for best hotel.
Indirect booking is the best long-term strategy for hotel marketing and distribution
Today, the hotel website is the primary source for direct bookings. These bookings tend to be higher in revenue and better optimized for upselling. Most hotels consider their website their No. 1 distribution channel. By offering a host of unique amenities, high-quality imagery, and a mobile-friendly booking process, your website can boost engagement and drive direct bookings. Read on to discover how you can optimize your hotel website for direct bookings.
Direct booking plug-ins reduce reliance on OTAs
Online travel agents (OTAs) are the primary channel through which most travelers make their hotel reservations. Listing on these sites helps hotels to reach a wide audience and increase bookings, but many OTAs also charge a commission. For independent operators, this can be a frustrating cost. To combat OTA dominance, hoteliers should look to direct booking plug-ins.
Customisation of a hotel booking system
When choosing a hotel booking system, keep the following points in mind: personalisation, usability, and communication are crucial. Some systems offer features that can be used by hotels out of the box, while others have modules you can customize for your business. Regardless of the type of system you choose, it should be secure, easy to use, and customizable. Once you choose the right system for your business, you can start enjoying better guest service, higher booking volume, and more revenue.
Google Hotel Ads
In order to make your hotel bookings more visible, you can use Google Hotel Ads. You can choose between a commission-based strategy or a pay-per-click model, depending on the budget and service levels of your hotel. The commission-based model is more suitable for small properties as it does not require the hotelier to manage bids. You can also manage your bids based on length of stay or check-in date. However, you should always monitor your conversion rate as without it you may end up paying more than you need to.
Tripadvisor
Many travelers use TripAdvisor to find a hotel. The site is available in nearly 50 countries, in several languages, and ranks hotels based on their popularity and reviews from previous customers. According to a TripAdvisor survey, 81% of customers find reviews extremely important when choosing a hotel. In addition, over two-thirds of travelers avoid booking a hotel after reading negative reviews. To help travelers make the right decision, TripAdvisor offers a free marketing asset that includes a website link, phone number, and email address. In addition, Business Advantage subscribers can enhance their profiles by adding Favorite Photos and posting Special Offers. They can also analyze their performance through analytics.